TikTokers are changing the narrative around modest fashion

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Can a mini skirt be worn modestly? The reply is a self-assured yes, when layered over baggy trousers, explains 26-yr-old TikToker Maha Gondal.

Modest fashion inspiration has surged on TikTok as properly as Instagram, with influencers growing the narrative all over what it means to costume modestly. The hashtag #modestfashion at the moment has around 1.3 billion views on TikTok. Gen Z and millennial articles creators are major the way, usually leaning away from additional standard dress in, such as abayas and kaftans, and experimenting with fashion and layering in a way that offers a contemporary spin on modest dressing. And, there is a developing cohort of male modest manner influencers like British isles-based creator Mohamed Sharif who incorporates standard Islamic parts these kinds of as the kufis (the quick, rounded cap that is usually utilized as a Muslim prayer head masking) into his day-to-day “Scandi-minimalist” aesthetic.

“Gen Z is extremely experimental and imaginative, and the same goes for modest trend,” suggests Gondal. “Layering is substantial — you can actually make any piece of clothing get the job done.” This opens the doors to brands not especially concentrating on modest customers. Gondal, whose TikToks have acquired in excess of 5 million likes, has turned to names these types of as Ssense, Farfetch and Ganni. It’s vital for brands to realize that modest dressing is not always rooted in religious preference — numerous folks choose to gown modestly for other factors, ranging from personal aesthetic criteria to work needs.

It is a menswear possibility, as well, which has been discovered by some brands. All Saints, Reebok and Asos are among all those searching to faucet into the modest style marketplace by releasing Ramadan or Eid capsule menswear collections. Generally, these models faucet Muslim and modest influencers to assist promoting.

Remaining: Gondal styled a Versace mini skirt and denim jacket to match her modest aesthetic.

Photo: Kwame Essien / Taylor Wang

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