The Flipkart Group, one particular of India’s property-grown buyer world wide web ecosystems and a powerhouse of vogue, comprising Myntra and Flipkart Trend, announces a strategic partnership with Slazenger, a 150-12 months outdated legendary sportswear and athletics products model dependent in England. The partnership, beneath the aegis of House of Models, which includes Myntra Manner Manufacturers and Flipkart Style Originals, will make Slazenger’s products vary out there on Myntra and Flipkart, strengthening its presence in India. As aspect of the partnership, the group will make Slazenger’s solution assortment obtainable on its platforms, strengthening its existence in India.
Slazenger is known for genuine styling and revolutionary craftsmanship. Getting a person of the most renowned sporting activities brand names in the planet, it is popular for production and retailing, athleisure, clothing, footwear, sporting activities machines and other allied categories. The brand is also the official supplier of tennis balls to Wimbledon since 1902, the longest sporting sponsorship in background. In India, Slazenger is poised to supply globe-course items in the mass and mass high quality selling price segments, catering to purchasers in the lively-life-style room, looking for global top quality at reasonably priced pricing. Flipkart and Myntra will target thoroughly on Athleisure, Running, Golf, Swimming, Tennis and Cricket assortment of apparel and footwear from Slazenger.
For Flipkart group’s Dwelling of Models, the launch of Slazenger in India is in line with its tactic of collaborating with renowned international manufacturers to carry the finest of world wide manner to India. The Dwelling of Brands understands the pulse of the new-age Way of living shoppers, who are continuously in search of refreshing models and global makes. The specialty groups at Flipkart group deliver alongside one another expertise in structure, sourcing abilities, and sufficient business knowledge that will aid Slazenger create its model salience in a expanding current market like India. The mixed energy and large delivery community of Flipkart and Myntra will give Slazenger accessibility to thousands and thousands of customers throughout metros, tier a person, two and 3 towns, enabling it to build alone in 1 of the most significant markets in the globe.
Merchandise in the apparel section are the initial to go live on the two platforms and will be adopted by footwear and the other categories. The start of Slazenger is established to further enhance the mass premium segment in the sportswear class, which is a single of the premier and most well-liked segments, particularly on the Myntra platform.
With men and women shelling out far more awareness to their wellbeing and health and fitness in today’s earth, there is a growing demand for athletics attire, and the launch of Slazenger will cater to their evolving wants. For Slazenger, affiliation with the Flipkart Team entails access to a single of the largest marketplaces in the globe for the class, coupled with bigger penetration, achieving virtually each pin code in the nation.
The affiliation with Slazenger is in the form of a sublicense settlement with Inspire Athletics, which is the licensee of Slazenger IP in India.
Speaking on the affiliation, Manohar Kamath, CXO and Chief, Residence of Manufacturers, Flipkart Group, said, “Flipkart and Myntra are at the forefront of the on-line fashion and life style house in India currently. Our enormous working experience and expertise in successfully catering to the demands and preferences of the consumers have not only manufactured us a favourite amongst customers, but also a associate of alternative for world models. The arrival of Slazenger in India is a testomony to our commitment to bring the best of intercontinental manufacturers for tens of millions of prospects and provide them a broader decision in the athleisure and sporting activities section.”
Talking on the partnership, Adrian Davie, Asia Pacific Licensing Manager at IBML, the world wide licensor for Slazenger, explained, “We at Slazenger are completely thrilled for the model start in India in affiliation with our Indian counterpart Inspire Sports activities Pvt Ltd. in partnership with Myntra and Flipkart. With the at any time-growing significance of sporting activities and fitness in the country, we feel the Indian purchaser now deserves entry and preference in a assortment of higher-good quality, elegant sports clothing. With a record of above 150 a long time, Slazenger is synonymous with general performance, fashion and experience. We are eager on investing in sports activities marketing and advertising partnerships and communications to deliver our model legacy to the athletics and health category in India and thrust the sport forward, more quickly, by means of society, innovation and discussion.”
International Manufacturer Management and Licensing (IBML) is the world licensor for Slazenger
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