https://le-magasin.co.uk/tag/ultrafast/ Recent content in Ultrafast on Le Magasin Hugo en-GB Sun, 14 Feb 2021 19:40:34 +0000 https://le-magasin.co.uk/prettylittlething-shein-asos-and-the-rise-of-ultra-fast-fashion.html Sun, 14 Feb 2021 19:40:34 +0000 https://le-magasin.co.uk/prettylittlething-shein-asos-and-the-rise-of-ultra-fast-fashion.html <div itemprop="articleBody"> <section class="c-share-social js-share-social-sticky" id="share-social" /> <section id="article-section-1"> <p><small><em>This article was published online on February 6, 2021.</em></small></p> <hr /> <p class="dropcap">L<span class="smallcaps">ast February</span>, on a sunny afternoon in West Hollywood, two girls with precise eye makeup paused on Melrose Avenue and peered in the windows of a building whose interior was painted a bright, happy pink. Two pink, winged unicorns flanked racks of clothes: ribbed crop tops, snakeskin-print pants, white sleeveless bodysuits. One of the girls tugged on the door, then frowned. It was locked, which was weird. She tugged again. Inside, a broad-chested security guard regarded them impassively from behind a pink security desk.</p>