Like Simone Rocha? Then you’ll adore Shushu/Tong

Mon, 26 Jul 2021 00:52:48 +0000

In April, Chinese vogue label Shushu/Tong introduced its AW21 assortment named “Brave New World” all through Shanghai Style Week. Fairly far more optimistic than Orwellian, the clothes had a distinctive ’60s glimpse, touching extra precisely on area age futurism many thanks to a cavalcade of types dressed in A-line silhouettes, Peter Pan collars, babydoll ruffles and Barbarella-influenced dresses, which perfectly captured a pretty and gamine aesthetic.

As just one of the most common labels on the routine, Shushu/Tong – set up in 2015 by friends Liushu Lei and Yutong Jiang – demonstrated why it has captured the creativeness of Gen-Z buyers: it’s kooky, a minor bit retro, but much more importantly, designs are whole of an ebullience that looks to reject the existence of a Covid era, as if it never transpired. There’s no drama or extravagance magicked up as some sort of antidote to darkish periods nothing at all that points to a “breaking free” soon after lockdown.

Simone Rocha’s H&M Collaboration: Meet The Designer’s Dearest Friends

Sat, 13 Mar 2021 20:25:35 +0000

Just over a decade ago, Simone Rocha was graduating from Central Saint Martins with a fashion design MA, where she was mentored by the late professor Louise Wilson, and was preparing to debut on the London Fashion Week calendar. After showing as part of Lulu Kennedy’s fashion talent incubator Fashion East, the Irish designer stepped out on her own. International stockists including Dover Street Market, MatchesFashion and Bergdorf Goodman were spellbound by her romantic designs rich with contrasts and juxtapositions, and New York’s Metropolitan Museum of Art inducted one of her dresses into its collection.

Simone on Le Magasin

Like Simone Rocha? Then you’ll adore Shushu/Tong

Simone Rocha’s H&M Collaboration: Meet The Designer’s Dearest Friends