Like Simone Rocha? Then you’ll adore Shushu/Tong

Mon, 26 Jul 2021 00:52:48 +0000

In April, Chinese vogue label Shushu/Tong introduced its AW21 assortment named “Brave New World” all through Shanghai Style Week. Fairly far more optimistic than Orwellian, the clothes had a distinctive ’60s glimpse, touching extra precisely on area age futurism many thanks to a cavalcade of types dressed in A-line silhouettes, Peter Pan collars, babydoll ruffles and Barbarella-influenced dresses, which perfectly captured a pretty and gamine aesthetic.

As just one of the most common labels on the routine, Shushu/Tong – set up in 2015 by friends Liushu Lei and Yutong Jiang – demonstrated why it has captured the creativeness of Gen-Z buyers: it’s kooky, a minor bit retro, but much more importantly, designs are whole of an ebullience that looks to reject the existence of a Covid era, as if it never transpired. There’s no drama or extravagance magicked up as some sort of antidote to darkish periods nothing at all that points to a “breaking free” soon after lockdown.

ShushuTong on Le Magasin

Like Simone Rocha? Then you’ll adore Shushu/Tong