MatchesFashion celebrates self-expression, inclusivity in vibrant campaign

Thu, 18 Feb 2021 19:15:24 +0000

Still image from the “Express Yourself” campaign. Image credit: MatchesFashion

U.K. retailer MatchesFashion is encouraging consumers to embrace the optimism of fashion after an exhausting year combating the effects of the COVID-19 pandemic.

In a new colorful film, the London-based retailer inspires self-expression through an appreciation of dynamic prints, patterns and colors. The “Express Yourself” campaign aims to boost consumer moods despite the current state of the world.

“The colorful clothings, sets, upbeat music and diverse set of people was incredibly uplifting,” said Chelsea Cawood Trinidad, owner and CEO of Scout Sales Management, Tulsa. “The subjects in the video seemed to radiate love.”

selfexpression on Le Magasin

MatchesFashion celebrates self-expression, inclusivity in vibrant campaign