Brown Is Doing All the Work This Autumn: A Knitwear Buying Guide

Mon, 24 Aug 2026 00:00:00 +0000

Brown has quietly become the most important colour in British wardrobes, and knitwear is where it’s landing hardest. Walk into any high-street shop this month and the jumper wall — which for roughly fifteen years has been grey, navy and black with a token colour — is now overwhelmingly brown.

This isn’t a passing trend so much as a correction. Brown flatters more skin tones than grey, looks warmer than black in low winter light, and sits comfortably with denim, cream, burgundy and navy. It should probably always have been the default. It just took the industry a while to agree.

Knitwear on Le Magasin

Brown Is Doing All the Work This Autumn: A Knitwear Buying Guide