UGG launches Pleasure campaign with Lil Nas X

Tue, 01 Jun 2021 23:05:13 +0000

UGG, the Australian sheepskin shoe business, has launched a Delight campaign with Lil Nas X. Imagine fluffy rainbow hued slippers and that is just the begin.

Dressed in head to toe purple a la Prince, Lil Nas is viewed lounging versus a backdrop of balloons, glitter, bouquets donning a sparkly crown, chunky gold jewellery, and the pièce de resistance: a pair of fluffy sliders in a rainbow hue.

Actress Hari Ness is also highlighted in the marketing campaign, which sees the launch of a restricted version selection spanning rainbow-coloured hoodies, t-shirts, socks and even skirts. A donation of 25 bucks from the sale of every rainbow slide will be provided to GLAAD, a US-primarily based organisation launched as a protest towards defamatory protection of LGBT people today.

MatchesFashion celebrates self-expression, inclusivity in vibrant campaign

Thu, 18 Feb 2021 19:15:24 +0000

Still image from the “Express Yourself” campaign. Image credit: MatchesFashion

U.K. retailer MatchesFashion is encouraging consumers to embrace the optimism of fashion after an exhausting year combating the effects of the COVID-19 pandemic.

In a new colorful film, the London-based retailer inspires self-expression through an appreciation of dynamic prints, patterns and colors. The “Express Yourself” campaign aims to boost consumer moods despite the current state of the world.

“The colorful clothings, sets, upbeat music and diverse set of people was incredibly uplifting,” said Chelsea Cawood Trinidad, owner and CEO of Scout Sales Management, Tulsa. “The subjects in the video seemed to radiate love.”

campaign on Le Magasin

UGG launches Pleasure campaign with Lil Nas X

MatchesFashion celebrates self-expression, inclusivity in vibrant campaign