Superdry provides ahead natural and organic cotton targets by 5 several years

Superdry has brought ahead its natural and organic cotton targets by 5 many years.

That usually means the British style retailer now aims for all of its pure cotton clothes to be created totally from organic and natural cotton by 2025. By that level, 65 % of all clothes that contain any amount of cotton will be derived from natural and organic cotton sources.

The focus on is part of a broader initiative by Superdry to support 20,000 farmers, most of whom are centered in India and Turkey, adopt the newest sustainable organic and natural cotton farming methods.

Primarily based on the current rate of the roll-out, Superdry expects to access this goal of 20,000 farmers by 2025, 5 yrs forward of the day it initially announced in 2019.

Today, extra than a fifth of Superdry’s clothes consist of natural and organic cotton, according to the firm, with one particular-third of all clothes made up of natural and organic, recycled, and reduced effect fibres such as Tencel, Hemp, Yak or Linen.

CEO and founder Julian Dunkerton described the company’s most recent announcement as “an enjoyable milestone” in its sustainability journey.

“I am delighted by the development we are creating with organic cotton and that we have been capable to convey our bold targets forward by five decades to 2025,” Dunkerton mentioned in a assertion. “We are embedding sustainability in every single aspect of the business, which I consider is crucial to our clients and is important to lowering our influence on the world.”

Past week, the retailer was the winner of the ‘Positive Change Award’ at the Drapers Sustainable Fashion Awards 2021.

Graphic: Superdry