Reiss hires new head of buying to oversee third-party expansion

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To helm its new featured-brands department, Reiss has appointed Ben Hurren as its new head of buying for menswear, womenswear and kidswear.

He joins from Flannels, where he was head of menswear elevation between February 2021 and May 2022. Prior to this he was senior commercial manager at Flannels from November 2020.

Hurren has more than 15 years of experience with luxury retail specialists such as Harvey Nichols, Selfridges, and Matchesfashion.

His mission at Reiss is to identify and bring on board “like-minded brands and category specialists” to complement the brand’s offering.

The project includes ready-to-wear, shoes, accessories, and lifestyle items.

This comes after Reiss – mostly known for its timeless occasionwear and business attire – recently expanded its offer with activewear, leisurewear, and casual staples.

Over the past few months it has added collections from LA-based denim brand Paige and Manchester-based outfitter Private White VC, in store and on Reiss.com.

Reiss has also collaborated with activewear label Castore, and created a co-signed collection with menswear resort label Ché.

Last year Next acquired a 25% equity stake in Reiss, valued at around £200m, as part of a new long-term, strategic partnership.

As part of the agreement, Reiss moved its online platform, warehouse, distribution and logistics to the Next “Total Platform”, the retailer’s digital platform, which launched in 2020 and hosts third-party brands. At the time, Next said this would enable Reiss to benefit from its extensive infrastructure capabilities, and would serve as a “launch pad for Reiss’s growth plans, both in the UK and overseas”.

Reiss continues to be led by CEO Christos Angelides and his creative team.

 

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