British speedy-style online retailer PrettyLittleThing has named Really like Island’s Molly-Mae Hague as its United kingdom and EU creative director.
The Boohoo-owned style label explained that Hague, who has 5.9 million Instagram followers, will be having an “active position in creatively directing upcoming strategies for the brand name and signing new faces in just the Uk and EU”.
The Tv set character and influencer, who has formerly served as a Uk brand ambassador for PrettyLittleThing curating edits, and functioning on behind-the-scene films and podcast interviews, will also be operating with the label’s in residence artistic and brand workforce all over 2021/22.
Commenting on her new job, Hague explained in a statement: “I’m so psyched to announce my new role as resourceful director of PrettyLittleThing for the British isles and EU. It’s a aspiration to keep on functioning with my favourite brand and we have so much to clearly show you all! This is just the start.”
Adore Island’s Molly-Mae Hague announced as PrettyLittleThing United kingdom and EU resourceful director
Umar Kamani, main government at PrettyLittleThing added: “This felt like a natural fit for us. Molly has been a big part of our PrettyLittleThing journey and she is so invested in the model.
“We needed to check out unique avenues with each other and bring her on board as additional of a artistic, exactly where she can operate closely with our staff and be included in our broader method throughout the Uk and Europe about the following 12 months.”
The information drops along with Hague’s first completely developed selection for PrettyLittleThing, which can take inspiration from the influencers off-obligation design and style. The selection includes uncomplicated-to-wear separates and common silhouettes, co-ords, sharp tailoring and wardrobe necessities like jeans, tops and swimwear.
“The collection cultivates her individual design and style capturing these on-issue ‘gram appears even though continuing the #everyBODYinPLT ethos,” describes PrettyLittleThing.
Highlights consist of an olive assertion match with break up hem trousers and an oversized blazer, oatmeal draped element bodycon gown, and a sage inexperienced oversized blazer gown. Variations are offered in United kingdom sizes 4 – 30.
Hague’s appointment follows PrettyLittleThing naming American singer-songwriter and actress Teyana Taylor as imaginative director in a yearlong partnership past yr. Taylor’s debut selection for the brand introduced in January 2021 and was component of the company’s bid to raise its existence in the US.
PrettyLittleThing is a Uk-primarily based vogue retailer aimed at 16-35-12 months-aged women of all ages. The enterprise operates in the United kingdom, Eire, Australia, US, France, Middle East and North Africa.