Post Covid Scenario Faced By Fashion Clothing Manufacturers

New wave of Covid-19 to threaten still-struggling garment industry -  VnExpress International

After the advent of Covid, fashion clothing manufacturer sectors and well as the whole global fashion industryis in the dire need of a reinvention because it has been hit extremely hard by this situation. Almost all over the worldmore than billions of dollars of clothing orders which were placed with manufacturers before the novel coronavirus became rampant, should stood cancelled, this resulted in the destruction of many physical retailers.

Even whatever the online sales were of fashion clothing and products, that also saw a huge downfall, almost by 30 to 40% only in the UK itself. Maximum fashion businesses are going through a lot of financial distress and are only going to see a recover in coming years, as it has taken a massive toll on the trade. The situation is as such that many of the people who are in the business might not even survive, only the big shots might float on while the small business owners would languish.

Covid 19 has been termed as a Black Swan since it has successfully exposed all kinds of basic weaknesses that have been eating away the traditional fashion system since ages, which is the discrepancy in supply and demand most importantly. The industry leaders, are comfortable doing the things old way, that is manufacturing all the items abroad seasonally without any kind of advance feedback from the customers and following that, months later, they would hope that these items would automatically sell in all the retail stores around the globe, but obviously this theory does not work in today’s time. Each season a staggering amount of 30 to 40% industry over production is registered. Now is the time when there must be an overhaul about the way fashion industry is producing and what is the quantity, since it turns out trillions of dollars annually all around the globe.

It is needless to say that the traditional fashion system and clothing manufacturers overseas is extremely wasteful when it comes to its financial aspects and also it causes lot of damage to the environment. The 2019 Global Wellness Trends Report has stated that as an industry, fashion is the second worst offender in the entire world when it comes to water pollution. This is a scary data. Not only that but also an approximate of 10% of all carbon emission results from this industry. Needless to say, the price the planet is paying for beauty and luxury is extremely high as well as real.

When the world is stagnant due to the crisis of COVID-19, fashion world is experiencing a kind of rare opportunity to rethinkabout the methods, for doing things differently not only financially but also environmentally.

This is particularly important that all the major incumbents, like the fashion houses which have a control over a huge size of industry value chain. However it is not only then but also the people and the businesses who are entering the scenario now, thedistributers as well as the innovators who are thinking that this is the perfect time to bring changes into the industry, by shaking things up as well as bringing in improvement upon the status quo.

Some of the places where the real change could take place are:

Manufacturing Which is On-Demand in Nature

More and more industry experts are believing these days that on demand as well as quick manufacturing is going to be imperative part of the fashion industry in the new normal times. It is important that the fashion industry embraces new technologies that will facilitate manufacturing business into alignment with fashion brands by bringing on demand products into the market fast as well as in a cost effective manner.

Going Local Instead of Global In spite of the fact that a very big portion of garment manufacturer business based on clothing is done abroad, this pandemic has also brought into the spotlight what the benefits could be of local brand manufacturing even when it sticks inside the traditional model which is of non on demand market supply.