Normal Heritage Museum launches childrenswear collaboration with John Lewis

The graphic selection encourages a like of our world, a information that is mirrored by the sustainable fabrics employed to generate the selection. BCI Cotton was applied across the array with only drinking water-dependent print methods.

Maxine Lister, Head of Licensing at Purely natural Heritage Museum, claims: “It has been a actual pleasure to get the job done with the staff at Bro to develop this distinctive partnership with John Lewis. The staff have definitely embraced our type guides and have utilized the property to good effect. Crucially, they also realize our ambition to use sustainable materials anywhere achievable and have worked with us to bring this to life and encourage the subsequent generation to embrace nature.”

Fiona Sorge, Childrenswear Purchaser at John Lewis, claims: “The inspiration behind the selection was to supply enjoyable and academic outfits for little ones to celebrate the surroundings and remind them how critical it is that we care for our planet and the many animals that share it with us. We are so pleased to be launching the assortment exclusively at John Lewis.”

George Birtchnell, Head of Licensing at Bro Worldwide Team, claims: “It has been a joy performing with the staff at the Pure Background Museum and John Lewis on this range. I’m thrilled to see this great collection come to lifestyle.” 

The total assortment is out there on the web now at and will be out there in 12 shops.

Notes to Editors:

Media get in touch with: Tel: +44 ()20 7942 5654/ +44 ()7799 690151/ E-mail: [email protected]


About the Natural Heritage Museum


The Organic Record Museum is each a entire world-major science study centre and the most visited all-natural background museum in Europe. With a vision of a foreseeable future in which both equally persons and the planet prosper, it is uniquely positioned to be a impressive champion for balancing humanity’s desires with those of the purely natural earth.

It is custodian of a single of the world’s most crucial scientific collections comprising over 80 million specimens. The scale of this collection allows researchers from all around the entire world to doc how species have and continue on to react to environmental adjustments – which is very important in encouraging forecast what may possibly happen in the long term and informing long term policies and programs to support the world.

The Museum’s 300 experts keep on to symbolize a single of the biggest groups in the world researching and enabling research into every component of the all-natural environment. Their science is contributing crucial facts to assistance the world-wide battle to save the foreseeable future of the world from the big threats of local climate modify and biodiversity reduction by way of to locating remedies such as the sustainable extraction of natural assets.

The Museum employs its monumental world achieve and affect to meet its mission to produce advocates for the earth – to tell, encourage and empower all people to make a variance for nature. We welcome over five million site visitors each and every 12 months, our digital output reaches hundreds of hundreds of individuals in over 200 nations around the world every single month and our touring exhibitions have been viewed by all around 30 million persons in the last 10 yrs.

About Bro International Group

We are a world-wide organisation committed to producing attire ranges throughout license and style types for all important shops in Europe.  Our group of organizations functions seamlessly collectively to guarantee first to sector, style ahead collections that are sustainable, innovative and of the maximum good quality. 

About John Lewis

The John Lewis Partnership owns and operates two of Britain’s ideal-beloved retail models – John Lewis & Associates and Waitrose & Companions. Began as a radical plan just about a century in the past, the Partnership is the major employee-owned company in the United kingdom and amongst the largest in the world, with over 78,000 staff who are all Partners in the small business. For all intents and functions, the Partnership is a social organization the earnings made are reinvested into the enterprise – for shoppers and Associates. John Lewis & Partners operates 42 outlets furthermore one outlet across the United kingdom as very well as Waitrose & Associates has 332 retailers in England, Scotland, Wales and the Channel Islands, including  59 comfort branches, and yet another 27 stores at Welcome Break destinations. Waitrose & Companions exports goods to far more than 50 international locations around the globe and has 13 stores which function beneath licence in the UAE. The retailer’s omnichannel organization incorporates the on the internet grocery company,, as well as professional on-line shops like for wine and for plants and flowers.