Nordstrom takes stake in 4 Asos manner brand names to get more youthful purchasers

A girl is viewed procuring on ASOS the online manner retail outlet on a laptop computer.

Dinendra Haria | SOPA Pictures | LightRocket | Getty Photographs

Nordstrom explained Sunday it has obtained a minority stake in four clothing models owned by the on the internet U.K. trend property Asos.

The manufacturers — Topshop, Topman, Miss Selfridge and the activewear label HIIT — concentrate on younger customers in their 20s. Money conditions of the deal weren’t disclosed.

Nordstrom President and Chief Manufacturer Officer Pete Nordstrom said the collaboration could redefine the way a department shop operator performs with brands. He also explained the offer could guide to a broader strategic alliance with Asos.

Even though Asos will keep operational and resourceful handle of the Topshop brand names, Nordstrom will have the distinctive retail legal rights for Topshop and Topman throughout North The us.

“Bringing the Asos models, together with Topshop and Topman, to our consumers allows us to make newness and excitement,” Pete Nordstrom claimed in a statement.

The division store has been the special distributer of Topshop and Topman in the United States due to the fact 2012. Nordstrom will now be the only brick-and-mortar locale for these makes globally.

Starting up this fall, shoppers will also be able to decide on up online orders from Asos at all Nordstrom and Nordstrom Rack destinations, the providers mentioned.

Asos obtained Topshop, Topman, Skip Selfridge and HIIT in February. The brands had been put on the block just after Arcadia Team, the British retail empire that experienced been run by the billionaire Philip Eco-friendly for 18 several years, filed for personal bankruptcy security late very last 12 months. Lockdowns initiated in the course of 2020 thanks to the pandemic dealt a large blow to Arcadia, which operated hundreds of retailers. Asos, in the meantime, had an online-only company design.

Nordstrom is searching for methods to hold its existing shoppers coming again regularly to shop and is reaching people today who have never visited its suppliers or site ahead of. It has an prospect coming out of the pandemic to do so — in particular as quite a few folks head again to function and school and involve new wardrobes.

The company’s hope is that by exclusively providing goods from Topshop, Topman, Miss Selfridge and HIIT, Nordstrom will attain a youthful generation of shoppers who have expanding expending energy.

It could use a enhance, way too. Nordstrom has still to surpass its pre-pandemic profits. For the 3-thirty day period period ended Could 1, its sales have been down 13% relative to 2019. Elevated labor and shipping and delivery expenses, as nicely as source chain disruptions, have additional further more strain on its organization.

Nordstrom shares are up about 15% calendar year to day. The company has a industry cap of $5.7 billion.