Lingerie line Knix has introduced its new activewear line in collaboration with product Ashley Graham.
The brand, recognized for its realistic bras and underwear, will be releasing Knix Lively as its to start with activewear selection. By way of a video clip of Graham on the brand’s web site, it was declared that the model will also now be the brand’s initial world-wide brand name ambassador.
“I’m so thrilled to share that I am [Knix’s] very first at any time world wide ambassador, bringing you all their very first at any time activewear collection,” posted Ashley Graham on her Instagram account. “But which is not all! I realized I had to do extra than just design this selection and resolved to commit and check out females acquire above! So enthusiastic for this journey!”
A campaign video clip shared on the brand’s Instagram account displays a numerous group of folks sporting the new Knix Energetic selection with words and phrases aiming to empower.
Together with the video clip, Knix posted: “Together, we will get the job done to challenge the stigma that equates bodily activity to diet society. It’s time for a transform. We consider that motion really should be free from judgement and punishment and in its place, a form of self-appreciate and expression.”
The new lively collection focuses on the adore of movement, with products and solutions made for comfort and support. The line options athletics bras created especially to lessen breast motion and leakproof leggings, with HiTouch3D material technology for enhanced aid.
“An activewear selection developed around the really like of movement and the expressions that make us come to feel the freest, it’s a celebration of ourselves,” the manufacturer reported in a assertion on its web site. “It’s a celebration of how we see the globe, how we connect, how we convey ourselves. It is a celebration of going our bodies for us, and no just one else.”