Just after a collaboration with Palm Angels, Missoni hopes to conquer a new generation

Missoni’s most up-to-date advertising marketing campaign iterates its mission to be a suitable, amazing and modern brand name, completely ready to conquer a new era of shoppers and trend lovers.

‘Life in colours’ is the name of the Italian knitwear giant’s AW21/22 campaign, which charts a new way and eyesight beneath CEO Livil Proli, who was appointed very last May. The marketing campaign captures the essence of an urban spirit, of authenticity and irony, where by the town turns into the protagonist and generates a dialogue concerning the outfits and its multi-chromatic references.

The marketing campaign is primary up to the debut assortment of recently appointed creative director Alberto Caliri, and will be unveiled for the duration of Milan Vogue 7 days coming September. A veteran of the house, Caliri labored alongside Angela Missoni for 15 decades, till she relinquished her designer job to chair the brand’s board as a substitute.

Missoni not too long ago collaborated with Palm Angels, with Angela Missoni and Francesco Ragazzi acquiring a co-branded selection of 150-parts. “I seriously take pleasure in the reality that Francesco discovered so a lot inspiration in our globe and that he thinks that our recognized manufacturer has continue to a large amount to say, also to the new generations,” Missoni reported in an job interview with WWD. “I’ve often thought that this is the path that needs to be walked in get to method new generations, devoid of losing our identification, our DNA, our iconic fashion. I assume that one particular of the strategies powering Missoni’s longevity is the truth that it’s trans-generational and today which is some thing additional critical than at any time since what actually matters now is not your age, but your mentality.”