The 3rd collaboration of pop star Beyonce with sportswear large Adidas, ”Icy Park”, which launched on 19th February, has previously been equipped to deliver brisk demand from customers on resale system StockX, together with before drops.
Some items from the collection – these kinds of as the reversible monogram bucket hat – bought out inside 48 hours. This led to brisk desire on resale platforms like StockX, in which some parts rose appreciably in benefit.
“StockX has currently viewed about 1,000 trades of products from the hottest drop, quite a few of which are advertising for double their initial retail rate. Thanks to the results of the collaboration, Adidas rated amongst the five most preferred apparel brand names on StockX about the past 7 days. Queries for “Ivy Park” jumped 380 p.c 7 days-over-7 days,” described the resale system.
StockX also announced the most well known items and their resale value from the “Icy Park” and “Ivy Park” collections. The ideal-selling item consequently far is the reversible monogram bucket hat in wild brown, boasting an regular resale value of 111 US pounds (69 British lbs . or 89 euros), double its first retail value of 55 US pounds (45 British lbs or 45 euros).
A further bestseller: The Adidas x Ivy Park Latex Bodysuit in Wild Brown, which is presently providing for double the retail price. Originally offered at 70 US dollars (60 British kilos or 57 euros), the product now fetches 140 US pounds (69 British lbs . or 112 euros) on StockX.
Given the point that several parts of the Adidas x Beyonce Ivy Park selection like sweatpants and tops have bought out, the demand on resale platforms like StockX should be soaring even more.
Illustrations or photos: Adidas / StockX