Fuzz Wax Bar Expands into British Columbia with 1st Location Following Pandemic Challenges: Interview

Fuzz Wax Bar Expands into British Columbia with 1st Location Following Pandemic Challenges: Interview


Fuzz Wax Bar has opened its to start with spot in Vancouver as the enterprise embarks on an enlargement tactic by franchise companions.

Jessie Frampton and Florence Gaven Rossavik launched the corporation in 2012 when there ended up no other dedicated wax bars, and no splendor bars presenting memberships.

The pioneer in these classes is on track, just after the past two several years of COVID, to strike $10 million in profits this year with designs to open much more shops and its to start with US spot.

“Vancouver has generally been on the horizon for Flo and I. When we first opened in calendar year one, I’m individually a massive lover of the West Coastline so it was form of like gold to make it all the way in excess of there,” claimed Frampton. “So we’ve always had our eye on the West Coast.

Graphic: Fuzz Wax Bar

“Over time and over the past handful of many years, it just hasn’t been reasonable to our development that we’re viewing in Toronto and as we brought on new franchisees, it wasn’t real looking for us to open up a company area there. So right until just lately one particular of our franchisees opened up her 3rd location. This a single is a franchise spot . . . Us securing it corporately didn’t make sense, but to have a franchisee have it to create that territory produced a lot much more perception.”

Of the recent spots in Canada, 8 are corporate and eight are franchise.

Two much more franchise locations will be opening in the upcoming couple of months – Vaughan and Edmonton. 

“We’re in the GTA already but we’re not in that spot of Vaughan still. For Alberta, we have a place in Crimson Deer. So Edmonton will be our 1st large shift to a larger city there. And we have a lot of fascination in Alberta. It definitely is a booming marketplace. There’s yet another two opportunity franchisees coming on board for Calgary,” added Rossavik.

“We have large options. And we did just before COVID as properly. We took a bit of a break there due to the fact of COVID but in essence coast to coast in Canada is our strategy. We presently are coastline to coastline many thanks to our Vancouver spot due to the fact we did open up a St. John’s, Newfoundland locale through COVID. In Canada, we’re on the lookout at about 100 spots all round. We’re hoping to offer this full Canada territory over the following five yrs.

Impression: Fuzz Wax Bar

“We’re seeking at receiving an amount of money of franchisees that is much more limited so that we can grow multi-device markets which can make sense for us that we have people today that do at least 3 areas which is a trend we’re looking at appropriate now with our current franchisees.”

Rossavik said the enterprise is all set to grow into the US marketplace with its franchise design. She explained the prepare for future destinations, including Canada, is to make them franchise partners.

“We have a rather demanding approach of finding spots. Area is critical for us. We have constantly carried out a good deal of info and evaluation. We know who we want to be shut to, what other retailers we want to be close to,” she mentioned. “We typically go for 1,400 square feet to 1,600 square toes. That’s what we’re on the lookout for. It can be either urban or plaza. It doesn’t matter for us. What issues additional is who is all over us. What type of neighbour do we have?”

Frampton explained the firm is viewing achievement in parts in which the notion does not exist.

Impression: Fuzz Wax Bar

“We opened up Toronto’s initially waxing only salon 10 many years ago and we locate that when we’re opening up in locations that aren’t acquainted with the thought, this is a client centric product, so clientele in that space resonate with seeking to have the principle all-around them and closer to them,” she claimed. 

Fuzz not too long ago introduced that all of their expert services will be entirely gender neutral – all solutions can be effortlessly booked with no acquiring to decide how 1 identifies, merely based mostly on anatomy. It has partnered with Eco-friendly Circle Salons to cut down squander in its wax bars.

“Fuzz was started off by Jessie and Flo in 2011 immediately after conference by prospect though browsing in a classic retail store. The relaxation was record. Jessie, born and lifted in Canada, experienced in excess of 5 years of working experience in party setting up, general public relations and internet marketing, and appreciates the importance of shopper encounter to develop a effective enterprise,” says the company’s web page.

Graphic: Fuzz Wax Bar

“She loves to vacation, specifically if it usually means a great hiking vacation spot – this is where she finds her inspiration. She’s also fairly health acutely aware – in psychological health, consuming routines and goods she employs.

“Flo is initially from France and has expended her daily life remaining influenced by the very simple model of purely natural French magnificence. She started her business occupation at 13 many years previous when she began selling posters to her pals that she’d invest in in bulk from poster catalogues, and resell to her friends. She’s a possibility-taker at coronary heart with an entrepreneurial spirit – a thing that has created her generally eager to choose on new adventures, this sort of as residing all more than the planet. She has a passion for cinema and even examined to turn into a director of images for movies.

“Sustainability is extremely essential to equally Jessie and Flo, from a own and business viewpoint. These days, Jessie oversees the branding, internet marketing, social media, company society and in-retailer functions at Fuzz, even though Flo normally takes demand of the finance, operations, discovering and franchise improvement departments.”



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