EP358: How to Build Your Email List Using Etsy

EP 358 Blog Feature


Obtaining an Etsy shop is not the identical thing as acquiring a jewelry company.

I’m not trying to be harsh below, m’dear. Plenty of designers get their get started on Etsy, and it can be a terrific system for increasing your model – if you use it strategically.

The dilemma with third-party platforms like Etsy is that you really don’t get a great deal control more than your business.

I’ve noticed designers generating 6-figures in Etsy income get their shop shut down right away without a second thought.

Does that necessarily mean you must boycott Etsy? No, not at all. I signifies you need to use Etsy as a software for developing your email list.

Satisfy Lauren Shaddow. She’s our local community supervisor below at Prosper & Thrive Academy and a fellow jewelry designer.

Like most designers, she commenced selling her jewellery on Etsy as a passion. The sales retained flowing in, and Lauren realized that if she required to get really serious about her organization, she wanted to be strategic about driving buyers off of Etsy and on to her private website.

This can be tough. Etsy has demanding procedures about what you can and are unable to encourage on their system. The good news is, Lauren has turn into a little bit of an qualified on the topic.

So much so that we’ve hired her to enable us establish classes for our applications on how to use Etsy to create your electronic mail checklist – devoid of breaking the principles.

Lauren sat down with me to share some moral techniques to use Etsy to increase your brand, and the maker way of thinking that could be receiving in the way of your growth.

Obtain the clearly show notes listed here

Navigating Etsy’s Rate Avoidance Regulations

A whole lot of jewellery designers think that selling an e-mail list on Etsy is in opposition to the policies.

Lauren reassures that is not correct at all – Etsy essentially encourages sellers to create an e mail checklist!

But they do have a strict plan from “fee avoidance.” Here’s what that indicates for smaller enterprise owners… 

  • You can not cease a purchaser from acquiring on your Etsy store, redirect them to your website in the middle of a transaction, or use the Etsy platform to explicitly tell prospects to invest in from your web page alternatively.
  • You can check with prospects to sign up for your electronic mail listing, hyperlink to your branded web page in your About portion, and consist of your business enterprise card in offers.

Be aware of the language you use, particularly when linking your internet site on the system alone. 

Adding a thing brash to your bio like, “Help me out by creating your future obtain on my website in its place,” is just inquiring for Etsy to crack down on your store.

Lauren recommends a extra subtle solution, like adding your internet site to your information signature. For informational uses, of program.

Make A Fairly Indication Up Connection For Your E-mail Listing

No make any difference what, your quantity a single precedence ought to be having customers onto your e mail record and away from the demanding limits of Etsy.

Advertising and marketing your site on Etsy can be a little bit of a plan gray region. That’s why Lauren remarkably endorses promoting the backlink to your e mail listing as your most important emphasis. 

Not only does this create a long lasting connection to your prospects, it is also much less probable to be in violation of Etsy’s charge avoidance procedures. Win-win!

If you do not now have a single, the to start with phase is to select a system for your electronic mail list, these types of as Klaviyo, Mailchimp, or Shopify.

Then you’ll want to produce a “pretty” backlink that redirects to your e-mail list sign up. Some thing very simple and quick to try to remember, like yourwebsite.com/join. 

Market Your E mail Record On Etsy

The last stage is to get that website link and advertise the heck out of it!

You can place the url to your jewelry brand’s email record in all sort of areas on Etsy, like…

  • Your store announcement
  • Your FAQ
  • At the stop of your solution listings (professional tip: use the “bulk edit” software to make your daily life a tiny less complicated)
  • In your concept signature
  • On your business card in deals

Lauren shared an extra sneaky tactic that blew my mind. Etsy’s algorithm prioritizes item listings that use all ten image slots. So, if you really do not have more than enough item pictures, develop a basic graphic in Canva with the url to your email record on it!

Asking yourself if you are permitted to advertise your e mail list on Etsy? Hear to the total episode above for far more strategies and tips on how to ethically improve your viewers and endorse your jewellery brand on Etsy!

xo, Tracy

One-way links:

Stick to Lauren on Instagram!
Lauren Shaddow Jewellery
Supercharge Your Online Sales Masterclass
Shopify Absolutely free Trial
Laying The Basis
Momentum System
The Wished-for Manufacturer Influence
Free of charge Strategy Audit
Far more Resources for Jewelry Designers 
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