Charlie Casely-Hayford Launches Limited-version Customisable Trend Selection, Motivated by Samsung’s New Bespoke Fridge Range

• Customisable manner assortment features reversible blazer and detachable skirt trousers to enable wearers to flex their style mixtures

• Casely-Hayford assortment taps into growing fashion traits of modularity and customisation as people find out a lot more personalised, multi-glimpse clothing

• Inspired by Samsung’s new Bespoke Fridge assortment, with its modular structure and unique colour palette, readily available to get now right here.


LONDON, United kingdom – July 1, 2021 – Legendary British vogue designer, Charlie Casely-Hayford, has teamed up with Samsung United kingdom to create a collection of constrained-edition clothes to rejoice the start of its interesting new modular and customisable Bespoke Fridge vary.


Offered in 14 colors, and with a playful ability to combine duality with personalisation, the launch of the new Bespoke Refrigerator vary was the inspiration for Charlie’s style brand name Casely-Hayford’s new selection – fusing sleek layout with boxed edges to develop a assortment of limited-edition, quality, ready-to-have on objects.


Casely-Hayford is greatest known for his bespoke tailoring, together with a fashion aesthetic that embodies duality and authenticity but the natural beauty of this partnership is the focus on personalisation. Pursuing a new survey, with 40% of men and women nevertheless claiming that the way they gown is really or really vital to their identification*, Charlie’s vision is to make patterns that will look and experience a lot more personalised to each individual purchaser, with selections to put on standalone parts or generate additional bespoke outfits through innovative detailing that makes it possible for for much more modular design alternatives.


Commenting on the launch of the new Bespoke style assortment, Charlie mentioned: “Modularity is a little something I’m vastly passionate about. My vision is to style clothes that makes it possible for individuals to build a wardrobe that is in good shape for the potential, by means of parts that can be styled in distinct means to generate fresh seems to be each time. Bespoke fashion is my passion and partnering with Samsung on this selection has authorized me to discover new ideas and color mixtures, even though remaining correct to my design aesthetic. I’m excited to see these hybrid types arrive to life in an ground breaking way it also proves that inspiration can practically arrive from anywhere”.


Samsung Bespoke x Charlie Casely-Hayford Collection


Charlie has established a exclusive 3-piece modular selection with removable and reversible factors to encourage multiple complementary appears to be. Applying a subtle color palette, flawlessly paired with the tones and modularity of Samsung’s Bespoke Fridge panels, Charlie infuses his fashionable design ethos with Samsung’s modern styling to develop a set of really customisable and exceptional clothes. A new study** noted that “people are searching to make investments in critical workwear parts, which they can have on easily whilst also on the lookout and feeling good”, reflecting Charlie’s layout principle of currently being calm still modern. Each piece has its have multi-use detailing, producing it simple to match the own models of each individual particular person.


Malika Jacket: The initially piece in the collection is a reversible solitary-breasted blazer in a fashionable comfortable lavender shade to imitate the glamorous Bespoke lavender fridge panel. The lavender aspect holds a easy, shined end that can be reversed into a matte, muted, sleek non-pocketed blazer in navy. Each sides can be left open up or basically fixed with a solitary button, perfect for a working day to night time seem.

RRP: £695


Maria Shirt: The second piece in the assortment is a customisable, thoroughly clean white shirt, dependent on a previous layout designed by Joe Casely-Hayford OBE. This reinvented common can be altered to a customer’s possess design and style and feeling of event. The detachable sleeves and collar let the piece to be multipurpose in all weather disorders, as effectively as suited for a multitude of distinct social and experienced outings.

RRP: £395


Lea Trousers: The last showstopping design in the selection is a tailored trouser in deluxe glam navy which has a exceptional additional skirt attachment to assemble a standout search. This piece exemplifies modular style giving wearers full overall flexibility.

RRP: £365


Commenting on the partnership, Dan Harvie, Vice President, Head of Dwelling Appliances, Samsung Electronics United kingdom Ltd. explained: “Charlie and the Casely-Hayford group ended up the excellent partners to help us start our new Samsung Bespoke Refrigerator range. It could possibly sound unconventional to pair fridges and fashion jointly, but Charlie’s Bespoke-influenced assortment perfectly encapsulates our vision of combining elegance, multi-functionality and modularity in our products. In performing so, his assortment demonstrates wonderfully how a modular, customisable model aesthetic is as appealing in the earth of manner as it is in the kitchen.”


Reinventing and Transforming Model


Charlie’s inspiration arrives from his father’s mantra of ‘slow fashion’, and he has labored challenging to re-examine what this usually means for his line of outfits, emphasing the significance of customisable garments in realising this eyesight. This style ethos has usually been in his DNA nevertheless, as Casely-Hayford pursues his philosophy of making modular vogue parts to permit consumers to generate upcoming-suit wardrobes. This new collection, designed with Samsung, delivers this to existence, simply reflecting the innovative design and style and colour features of the Bespoke Refrigerator range.


Bringing the ‘Bespoke Home’ Eyesight to Everyday living


Goods from the Bespoke Refrigerator array are the very first things accessible from Samsung’s modern Bespoke portfolio, introduced in Could 2021 as aspect of the brand’s vision for the modern day-day property – the Bespoke House. The Bespoke House is 1 adorned with appliances that are beautifully made to accommodate a multitude of purchaser preferences but, at the exact same time, thoroughly adaptable to answer to the evolving tastes and life-style needs of folks.


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Notes to Editors:


*Canvas8 research – How is model impacting Briton’s moods in lockdown “people are hunting to commit in necessary workwear pieces, which they can dress in comfortably while also hunting and feeling good”

**Canvas8 research – How is model impacting Briton’s moods in lockdown “40% of persons even now proclaiming that the way they gown is pretty or incredibly vital to their identification*”