United kingdom-centered rapidly trend e-commerce PrettyLittleThing has released an Arabic website that features a “highly curated” modest don selection, such as a Ramadan and Eid al Fitr edit.
PLT head of Middle East and North Africa Sufeena Hussain told Salaam Gateway the firm is seeking ways to increase and expand in the Center East.
“The Arabic web-site is committed to gals throughout the MENA location, precisely UAE, KSA, Kuwait, Bahrain, Oman, and Qatar,” claimed the Dubai-centered Hussain.
The Arabic web page that carries the .sa domain, and its application, retails day-to-day wardrobe staples to modest swimwear and event parts. It also sells elegance and skincare solutions, accessories, and footwear.
Orders from the Middle East are delivered from PLT’s warehouses in the United kingdom.
European fashion suppliers and models are more and more going on-line and diversifying their geographical get to as brick-and-mortar revenue at home were being hit by the COVID-19 disaster last 12 months.
Most lately, Hugo Boss created its on line retail outlet obtainable to the Gulf nations around the world, as well as Egypt and Turkey, and Diesel’s e-commerce platform targeted the UAE and Saudi Arabia.
In the Arabian Gulf, e-commerce is booming. Key fashion e-commerce website Namshi, owned by Dubai’s Emaar Malls, noted a 28% increase in product sales in 2020, with revenues from Saudi Arabia up by 50%.
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