‘Bigger’ buyers seen at busy Pure and Scoop

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Scoop and Pure London opened their doors at London Olympia in Kensington on Sunday 17 July, with brands reporting the usual showing of independent retailers from across the UK and Ireland.

However, larger multiple buyers were witnessed at the womenswear shows on Monday (18 July), brands told Drapers.

One brand showcasing at Pure said: “Monday was better for us than Sunday as there were more serious, bigger buyers.”

Another brand that had a stand at Pure, said: “We’ve been exhibiting here for over two and a half years. This year we have been busier than ever before.”

Buyers witnessed at Pure included representatives from Anthropologie, Asos, Morleys and De Gruchy.

Hannah Price, brand manager/sales at agency 33 Joints, which represented footwear brand Scholl at Scoop, said the show’s attendance ramped up on Monday: “Monday (18 July) was a much busier show for us. We had a lot of new accounts signed.”

Buyers at Scoop included representatives from Browns, Matchesfashion and Fortnum & Mason.

It was a return to the west London venue for Pure while Scoop made its debut at the event space, as a Tiffany exhibition had taken over its usual location of the Saatchi Gallery. Despite sharing a location, the two shows were in separate areas with their own dedicated entrances, but attendees were able to navigate between them with ease.

Brands and buyers continued to hail the Olympia air conditioning, which was a welcome relief for visitors as the UK experienced a record-breaking heatwave.

Deryanne Tadd, founder and owner of The Dressing Room in St Albans, said: “The halls have stayed lovely and cool, the atmosphere was positive, and we loved watching the inspirational catwalks again.”

Another brand, showcasing at Pure, said: “I haven’t exhibited at Pure London before, but it has been successful and enjoyable. The reason we came here is to be able to relate with our clients and tell our story directly to our customers, especially since Covid. We’ve made lots of contacts that we will continue to liaise with so for that reason I would say this event has been successful for networking and I will be attending again.”

As previously reported, Pure London will increase in size for the February 2023 edition. It will launch a dedicated section for sustainable brands, called Purely Sustainable. It will also host an area for alternative brands, called Pure Edge. The trade show is working with founder of alternative fashion trade show London Edge, Carole Hunter, to develop the section.

While Pure’s February edition will see new areas, Scoop will be returning to its usual home, the Saatchi Gallery.

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