Vinted is the most important c2c on the net system for 2nd-hand style in Europe and has 1.2 million associates in the United kingdom.
It has picked Pink Havas as its inventive PR spouse, to communicate the brand’s round financial system design, brand values and USPs, whilst elevating its mission to “make next-hand fashion the very first choice among British isles consumers”.
The remit involves driving Uk manufacturer awareness by way of inventive strategies and an often-on press office environment serving essential nationwide, customer, way of life and fashion media channels.
“Following powerful progress, we’re thrilled to be inserting higher concentrate on expanding our PR things to do in the Uk with the assist of Crimson Havas,” Vinted purchaser PR lead Natacha Blanchard explained. “The team’s merged media and built-in solution to PR will not only assist us elevate our brand positioning but execute big-image contemplating to certainly remodel the discussion around round economies, 2nd-hand style and the rewards for our members and communities.”
Purple Havas London managing director Rachael Sansom included: “We are really happy to have Vinted as a shopper lover, not only in terms of the do the job we’ll be undertaking to highlight the relevance and good effect of the circular overall economy, but also being aware of the model has been top the democratisation of 2nd-hand vogue is very fascinating.”
Purple Havas has set in a stable effectiveness in excess of the earlier 12 months despite the pandemic, forecasting advancement of 50 per cent for 2021.
Modern wins involve Jaguar Land Rover (European importer location), ManpowerGroup (globally), LinkedIn (through its information arm Red Connect) and worldwide payments know-how company WEX (EMEA). The company has also merged its healthcare companies in the US and Europe.